Knowledge has little value until it’s shared!
And we use the Major Projects Knowledge Hub social accounts as our main medium for sharing what we are doing and the resources in the Hub. These include:
The communications have a deliberate rhythm to help encourage a sense of expectation and encourage our users to develop knowledge sharing habits of their own:
Mondays – are always ‘send for a friend’ days. I ask users every Monday to talk to a colleague or a connection in their professional network and invite them to join our Facebook Group or register for the Major Projects Knowledge Hub (MPKH)
Wednesdays – are generally ‘Book of the Week’. A recommendation for a book title anyone might like to check out. If one of our users would like to choose the books for the Group for the four or five Wednesdays over the course of one month, then so much the better. ‘Book of the Week’ works best as a guest slot.
Thursdays – are the day we feature our MPKH monthly guest blogger, if we have one
Fridays – are ‘shared insight’ day, when I share a resource from the Major Projects Knowledge Hub with the community.
We encourage anyone following us on Facebook or Linkedin to share their comments and feedback and, most importantly, questions, observations, events and resources. The only caveat is that we avoid posting anything that is obviously commercial (i.e. an advert) and since the groups are all about ‘major projects’, we steer clear of posts about the kind of basic aspects of project management e.g. arguments about Prince 2 or PMP. All of the posts are moderated which allows us to vet anything posted to make sure it is appropriate!
Over the last two and a half years, I’ve learned a little about the vagaries of the different platforms. Twitter is very much about simply about making waves and encouraging other people to surf them and I use it to broadcast what we are doing or what Major Projects Association friends or partner organizations are up to.
Linkedin also tends to be primarily a broadcast medium. It’s the platform that tends to be favoured by most professionals and the ability to belong to a group or follow a page creates some of the fundamentals associated with a community of practice – that it is a defined group who identify with each other.
For my money, by far the best platform for really encouraging engagement, reciprocal sharing and a true sense of community is the Facebook Groups platform that we use.
What platforms do you use for your knowledge sharing, either as an individual or as an organization? What sort of rhythms do you give to your activities and what’s been your experience – good or bad – of these social media for knowledge sharing?