The Sponsor - One of the most misunderstood roles in Major Projects

Half Day Seminar

16th Jun 2021
13:30 - 17:15
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Members Only Event

If there was a theme tune for sponsors it would probably be the haunting 1964 song by Nina Simone (and later covered by The Animals) - 'Don't let me be misunderstood' - as many sponsors experience confusion over the remit of their roles by those they need to work with. 

This confusion and misunderstanding is partly caused by sponsorship being implemented differently across different sectors and different organisations - driven by the types of projects they undertake (e.g. infrastructure vs. transformation); the number of projects in an organisation; the delivery model; and delivery risks. There are people whose full-time job is to be a sponsor; those who juggle their sponsor or SRO roles with their operational roles; and then there are projects that have several sponsors - a sponsor in a client organisation and another sponsor in the delivery organisation.

The misunderstanding of the sponsor role poses lots of questions: What does good look like? Is there a difference between the role of an SRO and the role of a sponsor? Is it a job, role or function? What needs to be in place for effective sponsorship? What is the right amount of time sponsors need to carry out their role effectively? Are there good frameworks for sponsorship? How do we address common challenges?

In this event we will look at the importance of sponsorship; different models of sponsorship; how to have those early fearless conversations which shape projects; and the role of the sponsor in creating a sustainable future. We will also hear experiences from younger sponsors in different organisations about what they do day-to-day; and what they need to develop, grow, be valued and heard. 


16th Jun 2021
13:30 - Registration and informal networking
14:00 - Chair's introduction
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Mike Smith
Programme Director Restoring Your Railways
Network Rail Ltd
14:10 - Sponsorship in Transport for London
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Alexandra Batey
Director of Investment Delivery Planning
Transport for London
14:25 - Sponsorship in Partnership
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Rear Admiral Tim Hodgson CB MBE
Director Submarine Capability
Ministry of Defence
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Jenni Benbow
Astute Delivery Director - Programme Integration and Contract Management
BAE Systems
14:45 - What has the Sponsor ever done for us?
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Kerry Bangle
Principal Consultant
The Nichols Group
15:00 - Discussion
15:15 - Break
15:20 - Sponsoring the sustainable future - choose wisely
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Dr. Jo Jolly
Deputy Director
Environment Agency
15:35 - The Amateur Sponsor - are they as match fit as the "pro"?
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Al Simmonite
Managing Director
Advance Consultancy Ltd
15:50 - Challenges of the New Sponsor

Delegates from our recent New Sponsors round table event feedback on 2 key questions:

1. What are the key challenges in the role of a junior sponsor?

2. What do junior sponsors need for their career development?

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Ellie Clark
Principal Sponsor
Transport for London
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Thomas Norris
Strategic Sponsor
Highways England
16:00 - Discussion
16:15 - The role of the SRO in UK Parliament's Transforming Digital Programme
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Tracey Jessup
Chief Digital and Information Officer
UK Parliament
16:30 - Discussion
16:40 - Chair's closing comments
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Mike Smith
Programme Director Restoring Your Railways
Network Rail Ltd
16:50 - Sponsorship Network Drop In Session

An opportunity for you to learn more about the Association's Sponsorship Network.

17:15 - Close
 The event registration is now closed.