The Sponsor - One of the most misunderstood roles in Major Projects
Half Day Seminar
If there was a theme tune for sponsors it would probably be the haunting 1964 song by Nina Simone (and later covered by The Animals) - 'Don't let me be misunderstood' - as many sponsors experience confusion over the remit of their roles by those they need to work with.
This confusion and misunderstanding is partly caused by sponsorship being implemented differently across different sectors and different organisations - driven by the types of projects they undertake (e.g. infrastructure vs. transformation); the number of projects in an organisation; the delivery model; and delivery risks. There are people whose full-time job is to be a sponsor; those who juggle their sponsor or SRO roles with their operational roles; and then there are projects that have several sponsors - a sponsor in a client organisation and another sponsor in the delivery organisation.
The misunderstanding of the sponsor role poses lots of questions: What does good look like? Is there a difference between the role of an SRO and the role of a sponsor? Is it a job, role or function? What needs to be in place for effective sponsorship? What is the right amount of time sponsors need to carry out their role effectively? Are there good frameworks for sponsorship? How do we address common challenges?
In this event we will look at the importance of sponsorship; different models of sponsorship; how to have those early fearless conversations which shape projects; and the role of the sponsor in creating a sustainable future. We will also hear experiences from younger sponsors in different organisations about what they do day-to-day; and what they need to develop, grow, be valued and heard.
Delegates from our recent New Sponsors round table event feedback on 2 key questions:
1. What are the key challenges in the role of a junior sponsor?
2. What do junior sponsors need for their career development?
An opportunity for you to learn more about the Association's Sponsorship Network.