Reinventing Sustainable Consumption

Summary

Despite efforts to connect people with sustainable consumption, it’s still not mainstream. Recent research from Accenture Song’s Sustainability Studio — the first phase of a two-year study — identifies a Relevancy Gap between the way that organizations and people approach sustainability.

Three out of five people do not strongly resonate with the idea of living sustainably.

This lack of relevancy places a low ceiling on the impact of sustainability efforts, making it difficult for organizations to drive meaningful human connections and widespread action.