Published
3rd January 2013Knowledge Type
Learning legaciesOrganisation
, London Organising Committee of the Olympic and Paralympic Games (LOCOG) , ICONMajor Project
London 2012Sustainability and the Look of the Games
Summary
Each Games is required to deliver a consistent Olympic and Paralympic Games ‘Look and Feel’ across the host nation. The key objective of the programme is to leverage and build upon the pre-Games brand identity to create a distinct and consistent Look of the Games that contributes to and enhances the overall experience for the Olympic and Paralympic audiences. This case study outlines the approach to responsible sourcing and disposal of Look assets and lessons learned.
You must be logged in to post a comment
SIGN IN