Telling the Thameslink Programme story in a digital landscape

Summary

Thameslink Programme has used a mix of digital channels extensively to reach, engage and influence audiences online.

During Thameslink Programme’s lifespan, the core website has received 1.3million visits, 10,500 tweets have been sent and more than 10,000 individuals signed up to receive regular email updates. These are the key principles which guided Thameslink Programme’s approach to digital engagement.