Thameslink: Travel Demand Management

Summary

Network Rail, Transport for London (TfL) and other transport operators were committed to capturing the lessons of the London 2012 Olympic Games, including providing customers with integrated information and advice. Network Rail and TfL made a commitment to an ongoing programme of Travel Demand Management (TDM) around major ‘disruption’ events and capacity pinch points. Applying the Games-time TDM principles to the Thameslink Programme, specifically the changes impacting London Bridge station, and to integrate the transport industry’s response to the programme through consistent communications was essential.